xiaoma-durex-copywriter

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This project — xiaoma-durex-copywriter — is fascinating because it takes one of the most iconic case studies in Chinese advertising (Durex’s golden era, 2011–2017) and turns it into a Claude Skill you can directly call inside Claude Code / Claude.ai. Let’s break down its significance:

🔎 Core Idea

The tool isn’t about “dirty jokes.” The real genius of Durex ads was their dual‑layer semantics:

  • Surface layer: A topical scene, meme, or cultural reference.
  • Hidden layer: The product message, left unsaid, which the reader “jumps” to themselves.

That jump — the aha moment — is what makes the copy viral. The project encodes this mechanism into formulas and visual rules.

✨ What You Get

  1. Eight classic copywriting formulas
  • Puns, number play, semantic hijacking, scene transplant, character splitting, poetic forms, restrained reversals.
  • Each comes with original Durex examples + migrated examples (e.g., AI courses).
  1. Visual system
  • Poster subject decision tree.
  • Six professional color palettes.
  • Typography rules (keyword scaling, logo placement, whitespace ratios).
  • Font licensing pitfalls.
  1. Smart workflow
  • Generates 3–5 options across formulas/styles.
  • Keeps copy ≤12 characters (poster‑ready).
  • AI outputs only the image subject; code handles typography to avoid Chinese character errors.

👥 Who Benefits

  • Course creators: Craft witty, shareable promo copy.
  • Social media marketers: Ride trends with punchy posters.
  • Claude users: Reduce “AI flavor” in generated copy.
  • Beginners: No design skills needed; natural language triggers suffice.

🚀 Getting Started

Installation is one command for Claude Code users:

git clone https://github.com/crawfordxx/xiaoma-durex-copywriter.git \
  ~/.claude/skills/xiaoma-durex-copywriter

Then trigger with phrases like:

  • “Write a slogan”
  • “Holiday poster”
  • “Trend‑based copy”
  • “Like Durex ads”

🎯 Why It Matters

This isn’t just another “AI writes ads” tool. It’s a codified methodology from one of the sharpest chapters in Chinese advertising history. By abstracting the mechanics of dual‑layer meaning, it lets you apply the same viral logic to any industry — from AI courses to finance, fitness, or knowledge products.

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